Professional Summary
Marketing professional with over 11 years experience on both agency and client side. A proven track record of success in developing and managing results-driven marketing initiatives, specializing in digital media.
Achievements and Accomplishments
- Member of the team launching Nikestore.com EMEA. Marketing initiatives drove over 45% of online traffic and generated 50% of site revenue.
- Project managed software solution implementation to streamline the content production process for Nikestore.com, resulting in overall cost savings of 20% and 75% reduction of opportunity costs.
- Audited the online presence for K-Sun Corporation including: budget, concept, architecture and content. Sold site re-design plans to stakeholders. Online sales increased by 35% from previous year, inquiries increased by 30%.
- Shaped and led the execution of the national product launch of software line to retailers and end-users. 90% of retailers took on product line. 2 year projected sales targets were reached within 1 year of launch.
- Developed and managed the direct marketing promotion for software line, sold idea to CEO. Software users quadrupled within two years, product margins increased 40%.
- Formed and standardized an interactive marketing program that resulted in a 62% increase in supply orders, a 14% increase in product cross-sales, and 20% growth in existing targeted accounts.
Requisite Skills
- Communication: Effective oral and written communications at all levels of organization, including presentations to C level management.
- Relationship building / teamwork: Works well within all levels of a corporation to sell ideas, build consensus.
- Problem solving: Uses insight and experience to achieve goals while working within project parameters.
- Negotiation: Handles difficult negotiation issues with forthright communications and insight into creating win-win situations.
- Flexibility: Embraces change and can refocus quickly.
- Vision: Able to work on broad conceptually based projects as well as manage details and tactical initiatives
Experience
Digital Commerce Marketing Manager
Nike, Hilversum, NL, August 2005-Present
Summary: Defining and managing the digital marketing strategy, planning and visioning for EMEA Nikestore.com. Highlights include:
- Promoted from Niketown.com US division to EMEA Nikestore.com.
- Defined and managed the media mix plus marketing plan execution including: email, social media, viral video, search both paid and nso, and affiliate marketing.
- Planned and managed the marketing budget for Nikestore.com.
- Initiated and managed generating content for store promotion.
- Selected and managed 6 outside agencies for marketing executions.
Freelance Project Manager
HMK Marketing, St. Paul, MN, July 2003 – August 2005
Contract consulting firm
Summary: Consulted with management departments across a variety of industries for tactically driven marketing / business initiatives. Highlights include:
- Technical consultant and broadcast producer for Wieden + Kennedy on the Nike Olympics spot, “Tennis Instructor” and “Breathe”.
- Structured the off and online communications launch strategy to develop the retail channel for Sanvik products. 2nd fiscal year targets reached in 14 months.
- Led the re-launch project for CMLI safety training services. Project increased sales by 27% over previous fiscal year.
Marketing Director
K-Sun Corporation, Somerset, WI, 1999-2003
Manufacturer and distributor of consumer electronics, software, hardware and supplies.
Summary: Promoted to Marketing Director. Overall responsibilities: provided corporate marketing vision and defined marketing priorities. Managed marketing department day to day. Highlights include:
- Provided overall direction on brand identity and marketing initiatives.
- Led product training development programs for internal and external stakeholders.
- Key member of the strategic planning team.
- Managed 4 external marketing / creative agencies.
Marketing Manager
Hawk Labeling Systems, Stillwater, MN, 1996-1999
Distributor of electronics, supplies and software
Summary: Reported to the marketing director, overall responsibilities
included:
- Executed market research projects.
- Managed direct marketing initiatives.
- Produced print collateral, packaging, print ads, POP and retail fixtures.
- Managed external agencies.
Junior Copywriter
Concept Group, St. Paul, MN, 1993-1994
Independent advertising agency
Summary: Writing copy for a variety of marketing materials.
Clients included: 3M & Lannier.
Education
M.A. Advertising, School of Journalism and School of Business, University of Wisconsin, Madison – 1996.
B.A. Political Science, University of Wisconsin, Madison – 1992.
Outside Interests
Tennis and golf fanatic. Recreational alpine skier and runner. Youth tennis coach. Blogging on new media trends. Traveling. Reading. Sculpting.