Professional Summary
Marketing professional with over 11 years experience on both agency and client side. A proven track record of success in developing and managing results driven marketing and advertising initiatives, specializing in digital media.
Achievements and Accomplishments
- Earned Campaign of the Year with Nike+, OMFG campaign yielded highest ratings ever on the CW Network, Callaway Good Ball Tour I Series launch -- fastest growing golf ball on the market plus unit volume increased 12.5%, developed the first brand campaign for Quiksilver and Quiksilver Women’s due to launch in ’09.
- Member of the team launching Nikestore.com EMEA. Marketing initiatives drove over 45% of online traffic and generated 50% of site revenue.
- Project managed software solution implementation streamlining the content production process for Nikestore.com, resulting in overall cost savings of 20% and reducing opportunity costs by 75%.
- Audited the online presence for K-Sun Corporation including: budget, concept, architecture and content. Sold site re-design plans to stakeholders. Online sales increased by 35% from previous year, inquiries increased by 30%.
- Shaped and lead the execution of the national product launch of software line to retailers and end-users. 90% of retailers took on product line. 2 year projected sales targets were reached within 1 year of launch.
- Developed and managed the direct marketing program for software line, sold idea to CEO. Software users quadrupled within two years, product margins increased 40%.
Requisite Skills
- Communication: Uses effective oral and written communications in a wide range of situations within all levels of organization, including presentations to C level management.
- Relationship building / teamwork: Works well within all levels of a corporation to sell ideas, build consensus to complete work.
- Problem solving: Uses insight and experience to achieve goals while working within project parameters.
- Negotiation: Handles difficult negotiation issues with forthright communications and insight into creating win-win situations.
- Flexibility: Embraces change and can refocus quickly.
- Vision: Able to work on strategic planning projects as well as manage details and tactical initiatives.
Experience
Brand Director
72andSunny, El Segundo, CA, September 2007 - July 2008
Summary: Senior business management, clients include: Nike,
Discovery Channel, Quiksilver, Nokia, Callaway Golf, CW Cable Network. Highlights:
- Built and managed client relationships, budgets, brand and creative teams.
- Client contracts, IP and fee negotiation.
- Planned strategic campaign architecture that helped shape creative execution.
- Lead digital strategy for new business pitches and existing clients.
Digital Commerce Marketing Manager
Nike, Hilversum, Netherlands. August 2005 - September 2007
Summary: Defining and managing the digital marketing planning
and strategy for EMEA Nikestore.com. Highlights:
- Promoted from Niketown.com U.S. to EMEA Nikestore.com.
- Defined, set up and managed the media mix plus marketing plan execution including: email, social media, online video, search both paid, nso, and affiliate marketing.
- Planned and managed the marketing budget for Nikestore.com.
- Initiated and managed generating content for store promotion.
- Selected and managed 3 outside agencies for marketing executions.
Freelance Project Manager
HMK Marketing, St. Paul, MN, July 2003 - Present
Summary: Consulting with management departments across
a variety of industries for tactically driven marketing / communications
initiatives. Highlights:
- Quiksilver Inc. Hunnington Beach, CA: Developed and produced the annual sales meeting presentation for the senior management team.
- Wieden + Kennedy, Portland, OR: Technical consultant and broadcast production on the Nike Olympics spots, “Tennis Instructor” and “Breathe”.
- Sanvik Inc. Pittsburgh, PA: Structured the off and online communications launch strategy to develop the retail channel for Sanvik products. 2nd fiscal year targets reached in 14 months.
- CLMI, Minneapolis, MN: Headed the re-launch project for CMLI safety training services. Project increased sales by 27% over previous fiscal year.
Marketing Director
Hawk Labeling Systems, Somerset, WI, 1997 - 2003
Manufacturer and distributor of consumer electronics, software, hardware and
supplies.
Summary: Promoted to Marketing Director. Overall responsibilities:
providing corporate marketing vision and defining marketing priorities. Managing
marketing department day to day. Highlights:
- Provided overall direction on brand identity and marketing initiatives.
- Introduced eCommerce to b to b as well as end user markets.
- Developed and introduced a web-based content management tool for resellers.
- Leading product training development programs for internal and external stakeholders.
- Key member of the strategic planning team.
- Managed 2 external marketing / creative agencies.
Education
M.A. Advertising, School of Journalism and School of Business, University of Wisconsin, Madison – 1996.
B.A. Political Science, University of Wisconsin, Madison – 1992.
Outside Interests
Tennis and golf fanatic. Recreational alpine skier and runner. Rookie surfer. Coaching youth tennis. Traveling. Reading. Sculpting.